We provision your store
You get a license pool sized to your counter traffic, staff logins for each location, and a portal with training built in.
Put custom turret tapes on your counter.
License DialWRX for your store, range, or rifle shop. Your staff builds the tape from the customer's load data, prints it, and sends them out the door with a finished dial. You keep the retail margin.
A five-minute add-on sale your competitors don't have.
Every rifle you sight in, every scope you mount, every box of match ammo you sell is a customer who still has to guess at holdover. A turret tape computed from their exact rifle and load turns that guess into a dial. You already have the conversation at the counter. Now you have the product to finish it.
- No inventory Nothing to stock or reorder. A tape is computed on demand and printed on vinyl sticker paper you buy by the pack.
- No special hardware A computer, a printer, and calipers. The builder runs in the browser your counter PC already has.
- Real margin Dealers typically sell a finished, applied tape for $30 and up. Your cost is one license and a strip of vinyl.
How it works for your shop.
We set you up. Your staff does the rest from a counter login.
Staff builds the tape
Customer's rifle, bullet, velocity, zero, turret specs. About five minutes in the same builder our online buyers use.
Customer walks out dialed
Print on vinyl, wrap the turret, done. Each finished tape uses one license from your pool. Reprints and corrections are free.
Built for how stores actually run.
The dealer portal keeps the whole program manageable from the counter, whether you're one shop or a chain.
- Every tape has a printed ID A customer walks back in a year later, you type the ID from their tape, and you can reprint or update it on the spot.
- Edits never cost a license New zero, new velocity, new altitude for a hunt: staff can edit any past tape free. Only a brand-new tape uses a license.
- Usage reporting per location Chains see tapes by store and by month. Staff logins are scoped to their own counter.
- Plans that fit your volume Prepaid license batches, flat monthly, or pay as you go. We size it to your traffic and invoice you. No software fee.
Who it fits
- Outdoor and gun stores. The add-on sale after every scope mount, sight-in, and ammo purchase.
- Ranges. Pair it with a chronograph session: measured velocity in, finished tape out. That's a package customers remember.
- Custom rifle builders. Ship every build with a tape matched to the customer's load. It's the last one percent that finishes the rifle.
Talk to us about your counter.
Tell us a little about the shop and we'll follow up with plan options and a live demo of the counter tool. No commitment, and no automated sales sequence. You'll hear back from the person who built it.
Prefer email? Reach us directly at info@dialwrx.com. Already a dealer? Sign in to your portal.